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Staples ANZ breaks out of the pack with new company name, identity and significant transformation investment.

7 August 2017

Today Staples Australia & New Zealand announced a new challenger brand, identity and transformation plan to the market. This announcement comes after Platinum Equity purchased the Australia and New Zealand business from Staples Inc earlier this year.

The company serves over 26,000 customers in industries across Australia and New Zealand including some of the countries’ largest financial institutions, telcos, healthcare providers and universities.

The new name, Winc, a creative take on “work incorporated” is a deliberate breakaway from traditional competitors and represents the company’s focus beyond office products and intention to meet the changing needs of both workers and learners.

Chief Executive Darren Fullerton said: “This brand is designed to bring a breath of fresh air to an industry that has been historically quite traditional and predictable.

“It represents our shift from offering products to providing solutions and inspiring a better way for workers and learners to get things done. By its nature, it also gives us the ability to flex and add adjacent solutions and offerings to meet our customers’ needs both now and into the future.”

In addition to the new identity, the company also announced today significant investment in its supply chain, digital experience and a new offering to give customers’ data driven insights into the overall performance of their company.

“This represents a shift that goes far deeper than our new name and identity. This will be the start of a complete change to the customer experience.

“It is more than defending disruption from the likes of Amazon, it’s about developing our ability to see around corners and fully anticipate customer needs. We are also investing in a best-in-class digital experience, complete with artificial intelligence and full automation to remove friction in the cart process.

“Our competitive edge sits in our deep domain expertise. With our new customer insight report, called The Winc Review, we will provide a new level of insight and data for our customers into their own supply chain, innovation, compliance, cost management and sustainability. This information will in turn allow them to improve the overall health of their business in these critical areas.”

The company also has plans to further strengthen their last mile delivery model that significantly sets them apart in the marketplace.

“Our drivers know our customers’ personally – in many cases they see them every day with a straight to desk and doorstep delivery experience. You don’t get this experience when you buy straight from an e-Commerce site. This is something our customers in Australia and New Zealand have told us time again that they value and we are making investments to make this experience even better.”

The company will begin doing business as Winc starting September 4 2017 in Australia and New Zealand.

Note to news editors:

To view the new brand video click here. For more information or images, please contact marketing@staples.com.au.

About Winc

We’re Winc. And we stand for work incorporated.

Winc is a company that exists to inspire millions of people in Australia and New Zealand with new and better ways to work and learn. We believe that work should allow people to create, play and do more and inspire better ways to get things done. From office, school, facilities and safety essentials, services like print and marketing, to demonstrating what more is possible with our technology and workspace solutions, Winc has a wide product range that can be tailored to you and yours.

Platinum Equity Completes Acquisition of Staples’ Business in Australia and New Zealand

28 April 2017

Platinum Equity today announced it has completed the acquisition of the Staples business in Australia and New Zealand from Staples, Inc. (NASDAQ: SPLS) for an undisclosed sum.

Staples is a supplier of business products, services and solutions in Australia and New Zealand. The company serves a diverse variety of customers, ranging from small-and-medium businesses to large enterprises, including federal, state and territory levels of government in both countries.

Following the transition to new ownership, the acquired business will continue to operate under the Staples brand in Australia and New Zealand for a short period of time while a new corporate brand is created.

About Platinum Equity

Founded in 1995 by Tom Gores, Platinum Equity (www.platinumequity.com) is a global investment firm with more than $11 billion of assets under management and a portfolio of approximately 30 operating companies that serve customers around the world. The firm is currently investing from Platinum Equity Capital Partners IV, a $6.5 billion global buyout fund.  Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 20 years Platinum Equity has completed more than 185 acquisitions.

Platinum Equity to Acquire Staples’ Business in Australia and New Zealand

13 March 2017

Staples, Inc. (NASDAQ: SPLS) and Platinum Equity today announced a definitive agreement under which Platinum Equity will acquire Staples’ business in Australia and New Zealand for an undisclosed sum. The transaction is expected to close in the second calendar quarter of 2017.

Staples is a leading supplier of business products, services and solutions in Australia and New Zealand. The company serves a diverse variety of customers, ranging from small-and-medium businesses to large enterprises, including federal, state and territory levels of government in both countries.

“As we execute our plan for long-term growth we want to focus primarily on our Staples’ North American business, and this will allow us to better do that,” said Shira Goodman, Chief Executive Officer and President, Staples, Inc. “Working with Platinum, we believe the Australian and New Zealand businesses will be well positioned for the future, ultimately helping our customers and associates succeed.”

Platinum Equity is a leading global private equity firm with a highly specialized focus on business operations and more than 20 years’ experience acquiring and operating businesses that have been part of large corporate entities. Earlier today the firm announced the closing of Platinum Equity Capital Partners IV, a $6.5 billion global buyout fund focused on acquiring businesses that can benefit from Platinum’s operational and financial resources.

Platinum Equity, which has portfolio company operations on all seven continents, has been actively pursuing investment opportunities in Australia and New Zealand and currently owns a majority stake in Sensis, an Australian directories business acquired from Telstra.

“The Staples business in Australia and New Zealand has extraordinary potential as a standalone enterprise,” said Adam Cooper, principal at Platinum Equity. “It has a strong customer base, dedicated employees and a long history in the markets it serves. We look forward to partnering with the management team to make substantial investments to optimize the company’s digital and systems capabilities with a focus on enhancing the customer experience.”

Following the transition to new ownership, the divested business will continue to operate under the Staples brand in Australia and New Zealand for a short period of time while a new corporate brand is created.

Morgan Stanley is acting as exclusive financial advisor to Staples. Corrs Chambers Westgarth is acting as legal advisor to Staples. Baker McKenzie is acting as legal advisor to Platinum Equity.

About Staples, Inc.
Staples helps business customers make more happen by providing a broad assortment of products, expanded business services and easy ways to shop – in stores, online via mobile or through social apps. Staples Business Advantage, the business-to-business division, caters to mid-market, commercial and enterprise-sized customers by offering a one-source solution for the products and services they need, combined with best-in-class customer service, competitive pricing and a state-of-the-art ecommerce site. Headquartered outside of Boston, Staples, Inc. operates throughout North and South America, and Asia. More information about Staples (NASDAQ: SPLS) is available at www.staples.com.

About Platinum Equity
Founded in 1995 by Tom Gores, Platinum Equity (www.platinumequity.com) is a global investment firm with more than $11 billion of assets under management and a portfolio of approximately 30 operating companies that serve customers around the world. The firm is currently investing from Platinum Equity Capital Partners IV, a $6.5 billion global buyout fund. Platinum Equity specializes in mergers, acquisitions and operations – a trademarked strategy it calls M&A&O® – acquiring and operating companies in a broad range of business markets, including manufacturing, distribution, transportation and logistics, equipment rental, metals services, media and entertainment, technology, telecommunications and other industries. Over the past 20 years Platinum Equity has completed more than 185 acquisitions.

Staples and Telethon Kids Institute Launch New Fundraising Range For Children’s Medical Ressearch

7 March 2017

Australia’s leading office solutions provider, Staples is launching a new range of office, facility and education products to help support the incredible child health and development research of the Telethon Kids Institute.

Ranging from Karma Kups to customisable notebooks, a percentage of each sale will go to the not-for-profit institute to help support their 250 research projects into illnesses and diseases that target kids and young people.

Available to order now, the product range not only raises awareness of the Institute’s important research, it also provides an avenue for organisations to support their quest to improve the health and wellbeing of children around the globe.

Darren Fullerton, President for Staples Australia said: “At Staples, our communities are at the heart of our business. We are always looking for ways we can make a positive difference to those communities in which we live and work every day.”

“Partnering with Telethon Kids Institute to introduce this range means the support doesn’t stop with Staples: we are making it easy for businesses, governments and schools to get behind their incredible work too.”

Telethon Kids Institute’s Director of Communications and Development, Elizabeth Chester, says: “At Telethon Kids Institute we are thrilled with the range of quality products that now carry our name and help to promote the importance of research to improve the health of kids here and around the world.”

“It’s an easy and effective way for organisations to make a difference to children’s lives through everyday products. For the families hoping for cures and better treatments, and for the researchers tackling these complex diseases and issues, this type of support means more answers, sooner.”

Staples shares the Institute’s commitment to making a difference to the health and wellbeing of children and, in 2016, was appointed as the Telethon Kids Institute’s exclusive supply partner for stationery and office products, ICT equipment and software and print-related services. The partnership provides a unique opportunity to create real value for the not-for-profit through products and services, as well as cause-based marketing initiatives.

Mr Nick Wood, Telethon Kids Institute’s Director of Corporate Services, adds that Staples is a trusted and highly valued business partner: “Not only has Staples supported the Institute through the supply of goods and services that deliver exceptional value for money, they have tangibly demonstrated a genuine commitment to our vision of improving the health and wellbeing of children through excellence in research.”

About Staples
Staples Australia and Staples New Zealand make more happen for everyone from the home office right up to the Fortune 1000, including local, state and federal government, healthcare organisations and educational institutions. The Staples Single Source solution includes comprehensive products and services from office supplies, technology, business furniture, kitchen, safety and facility supplies, marketing and print services and education supplies. Dedicated to providing organisations with greater cost savings and improved ordering efficiencies, Staples has been helping businesses succeed since 1986.

More information about Staples is available at staplesadvantage.com.au or staplesadvantage.co.nz or contact us directly on +61 2 9335 0555.

About Telethon Kids Institute
For more than 25 years, the Telethon Kids Institute has been working to improve the health and wellbeing of children through excellence in research. Based in Western Australia, it is an internationally recognised medical research organisation with more than 500 laboratory scientists, clinical and population health researchers and their teams. Their focus is on making a difference to the lives of children and families by investigating the causes, treatments and ways to prevent the most common and devastating diseases and conditions

Find out more at telethonkids.org.au