5 Consumer Cleaning Trends Disrupting Workplace Facility Solutions in 2017
Convenience is non-negotiable, fragrances are becoming more exotic, and multi-purpose products are on the rise; these are just three consumer cleaning trends leading the way for workplace facility solutions in 2017.
It’s easy to think that consumer values and behaviours don’t impact workplace facility solutions. But as with technology, food and health, consumer values shape the trends and products infiltrating the whole industry. After all, only by understanding the behaviours and attitudes of consumers can cleaning product manufacturers make smarter decisions around what products to develop and how to innovate across packaging, promotions, and beyond.
Here are five cleaning trends spilling over from consumers into workplace facility solutions:
Trend #1: Performance is number one
Performance, performance, performance. Consumers are not willing to sacrifice results when it comes to cleaning products. In a recent Nielsen survey, 61% of global consumers say performance is very important when selecting a household cleaning product. Previous experience and trust are connected with this. Some consumers are extremely brand loyal; four in ten say previous experience is very important when selecting cleaning products – they trust their preferred brand to live up to their expectations. Others are willing to take a chance on an innovative new cleaning product if it promises to be faster and more powerful than the leading competitor. As a result, cleaning products are also promising more power and performance when being selected for workplace facility solutions.
Trend #2: Convenience is (still) king
Convenience is the rule, not the exception, for time-starved consumers. Cleaning has always been seen as being a chore, so anything that promises to make everyday tasks more convenient is likely to end up on your business supplies order. Think about disposable antibacterial wipes, microfibre cloths, and dishwasher tablets already infiltrating workplace facility solutions. Also consider cleaning equipment solutions such as those listed in our Infographic: ‘Avoid cleaning cost pitfalls to realise labour savings in your facility’ in order to maintain a cost effect, convenient cleaning schedule for your facilityAmeniti
Trend #3: “Cleaner” cleaning products
Growing awareness of over-consumption, and the resulting impact on the environment, is driving demand for eco-friendly cleaning products. This could take the form of concentrated products with less packaging, as well as products with fewer “controversial” ingredients. Globally, 26% of global respondents say organic or all-natural ingredients are very important, and 24% look for sustainable packaging. This is especially the case in Asia-Pacific, where almost half of consumers say they are looking for environmentally friendly cleaning products, compared to 30% in North America (Nielsen).
That said, in the United States, the growing concern about chemicals in products and desire for transparency has led to Target’s new rules governing chemicals in products and pushing hundreds of suppliers to list ingredients. The “clean” trend isn’t isolated to household cleaning; when it comes to workplace facility solutions, organisations are already considering the environmental impact of cleaning products and how they can support their overall sustainability goals.
Trend #4: Playing to the senses
Cleaning might be seen as a chore, but that doesn’t mean consumers aren’t looking for ways to add excitement and enjoyment to their workplace facility solutions. It’s a well-known fact that people often make buying decisions by using all five of their senses, and brands are creating cleaning products that deliver a complete sensory experience from the inside out.
Fragrance, especially, is a major factor in the to-buy or not-to-buy decisions. According to a new international survey by ECJ (European Cleaning Journal), fragrance is considered by all manufacturers of cleaning products to be a key factor, and has become more important over the years. Makers of air care products stated that fragrance was an essential element, with two-thirds saying that both the fragrance’s strength and character are equally important.
While the primary reason for fragrance is to mask the “chemical” smell, manufacturers are also using it to differentiate products. Brands are becoming more adventurous with fragrances that add an element of delight to the task of cleaning, with some tapping into the seasonal market and introducing ‘summer’ or ‘winter’ fragrances.
Trend #5: One product to rule them all
Value remains critical to shoppers of household cleaning products. One proven strategy used by brands to convey value is to promise multiple uses for a single product. Multi-purpose antibacterial sprays and 3-in-1 wipes, for example, enable consumers to save money by purchasing one product rather than several. And according to Nielsen, more than half of global respondents say good price/value is very important when buying household cleaning products.
These five consumer trends have far reaching implications for the cleaning product industry. They are driving manufacturers to constantly rethink everything from the formulation, to the ease of use and scent of their products. For organisations, this means there are ever-more innovative cleaning products being added to workplace solutions to meet evolving needs. At Staples, our Facilities Specialists stay ahead of cleaning trends and provide complimentary onsite assessments to ensure businesses have workplace facility solutions that specifically suit their organisation’s industry and size.