7 Reasons Buying Australian Made Should Be In Your Corporate Social Responsibility Plan
According to research by the Australian Made Campaign, consumers are increasingly valuing Australian products. More than half of those surveyed (55%) believed buying Australian made products had become more important to them in the past 12 months. So why aren’t more organisations following suit and buying local?
No matter how large the organisation, if you’re in Australia, you are part of the local community. That’s why it’s important to support local businesses by making buying Australian made an integral part of your corporate social responsibility policy.
If you’re planning your corporate social responsibility commitments for the year, there are 7 important reasons to prioritise buying local:
- Improve the local economy
When you make supporting Australian made part of your corporate social responsibility plan, significantly more of that money stays in the community, contributing to local economic development, employment and prosperity. According to the Industry Capability Network, for every $1 million of new or retained manufacturing business in Australia, 10 full-time jobs are created and $333,900 worth of tax revenue is generated.
Staples has a long-standing policy of supporting locally manufactured and produced products, and we recognise the value of this for the local economy. For example, one of our largest suppliers, Australian Paper, has invested heavily in local manufacturing to support local jobs, communities and the Australian economy.
- Invest in community
Local small businesses are owned by people who live in the community, and are more invested in the community’s future. By supporting small local organisations you can promote the growth of local communities and provide more opportunities for individuals and businesses to grow and prosper. And why stop there? You can also enhance your corporate social responsibility by getting involved in the community in other ways – such as volunteering, mentoring, offering business skills, and more.
- Receive high quality goods
There’s a reason that the Australian export market is booming, and that’s because Australian goods have a worldwide reputation for being high quality. When you buy local, you can have confidence knowing that whatever you buy meets Australia’s high standards.
- Promote diversity
When you buy local you can also support a range of diverse businesses including Indigenous and women owned organisations. By proactively supporting these businesses as part of your corporate social responsibility policy, you are not only giving these businesses an opportunity to grow but also their wider communities.
Staples is a founding member of Supply Nation, an Australian not-for-profit organisation whose purpose is to provide commercial opportunities for small to medium-sized Indigenous-owned businesses. As part of our corporate Supplier Diversity policy, Staples offers minority suppliers the opportunity to compete on an equal basis with other bidders, because we know that buying from Indigenous businesses fosters indirect employment opportunities and supports the local community.
- Improve innovation
By supporting a marketplace of small businesses, you can help fuel innovation over the long term. Studies show smaller businesses have more flexibility to innovate and experiment with new ideas than their larger counterparts, so your support can help create a more diverse, pioneering marketplace.
- Gain trust of consumers and employees
If you’re going to continue to attract talent and inspire consumers, buying local and Australian made will need a place at the heart of your business, not as an afterthought. If, like the Australian Made Campaign’s research shows, Australian made is becoming more important to consumers, this means they have more respect for those enterprises that actively support local businesses and buy Australian made. In a Nielsen global online survey, 66% of respondents said they are willing to pay more for products and services that come from companies who are committed to positive social and environmental impact, up from 55% in 2014 and 50% in 2013. Likewise, prospective and current employees are more likely to be more loyal to an employer that supports the local community.
- Reduced environmental impact
The more local you buy, the less transportation is needed to get the purchases to you. This can also be a significant step in meeting your sustainability goals as part of your corporate social responsibility plan.
The need to buy local and Australian made goes deeper than simply ticking boxes for corporate social responsibility. The bottom line is that Australian enterprises have a responsibility to support local small businesses, promote the growth of local communities, and strengthen the economy.
Learn how we take responsibility in our ‘Staples and the Australian Economy: How we’re making an impact’ brochure which outlines how our products and services and our community programs and partnerships make a significant contribution to the Australian Economy and the Indigenous Community.
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